Window of Value: The Case for Theatrical Exclusivity

After years of pressure for ever-shorter windows, theatrical exclusivity is regaining ground as a powerful driver of attention, cultural impact and long-term value. A cinema release does more than generate box office: it turns a work into an event, builds visibility and strengthens its trajectory across subsequent windows. This session brings key players to examine why exclusivity is being rediscovered, and how a renewed commitment to theatrical release can create greater value throughout the chain.