Who Chooses What We Watch?

Discoverability is a matter of cultural sovereignty that cannot be left solely to algorithms. Recommendation systems have already become central intermediaries, helping viewers navigate an unprecedented abundance of choice through increasingly personalized experiences. The stakes are decisive: preserving the plurality of voices through which works are created, discovered, discussed and desired. But cultural sovereignty is not only about protecting diversity at home; it is also about building strong national creative ecosystems with the capacity to compete, circulate and thrive in a global market. The ability to produce distinctive local works — and ensure that they can find audiences around the world — is becoming a critical dimension of cultural sovereignty.