Broadcasters and Streamers: Old Rivals, New Playbook

Broadcasters and streamers spent a decade fighting for the same audiences. Now they increasingly need each other. Linear viewing is declining in many markets, but not all of television’s strengths have carried over into the digital age. Broadcasters and streamers are converging in the development, financing and distribution of series, combining local creative ecosystems with global reach. Each brings capabilities the other lacks: broadcasters’ advertising power, live programming and national reach; streamers’ data, personalization and product agility. This session will map the partnerships, products and business models that this convergence could unlock.